Consumer Journey Analysis

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The Complex Journey from Visit to Purchase

A consumer's journey, the moment he steps into a store to the final purchase is not as simple as it sounds. And when it comes to the digital landscape, it nearly impossible to track or understand in order to make any logical sense to the companies. Every individual consumer or prospect may navigate several product/ service categories, and end up creating a lengthy history of the visited links, but did it actually convert into a transaction? If the answer is no in most cases, then your business needs to take a serious look into the visitors' online journey to decode behavior and optimize results.

Connective9 Consumer Journey Analysis- Increase Your Conversion Rates

Connective9's consumer journey analysis helps you increase your conversion ratio through the following:

Insight into customers' behavior through analysis of highly relevant data, based on their interactions with and experience of your campaigns.

Understand pre-purchase behavior with respect to search, filters, categories, and browsing till they find the product they need- the 'search' factor is critical as visitors are impatient and may exit if product/ service not found with minimum clicks.

Increase conversion rates by using our analysis results to build outstanding search, browsing and personalized results for optimal engagement and a pleasant purchase experience

Consumer Journey Analysis